Executive Vice President
The manufacturer of Stevia in the Raw (“Stevia”), Cumberland Packing Corp. (“Cumberland”), agreed to pay $1.5 million to settle class action claims that the company falsely marketed the product as “all natural.” According to lead plaintiff, Leslie Frohberg, Cumberland intentionally mislead consumers into buying Stevia by labeling the product as “all natural” when Stevia actually contains dextrose and maltodextrin, which are derived from highly-processed GMO corn. Class members claim that had they known Stevia did not contain all natural ingredients, they would have chosen alternative, cheaper sugar substitutes.
Despite denying that it deliberately deceived consumers about the true nature of Stevia, Cumberland has agreed to stop promoting Stevia as “100% natural” or “all natural.” All U.S. residents who purchased Stevia with packaging that stated the product was “natural,” “all natural” or “100% natural” between October 9, 2009 and July 1, 2014 may be eligible for a cash payment. Payments are $2 for each package of Stevia purchased, up to a maximum of eight packages per household.
The Case Is: Frohberg v. Cumberland Packing Corp., Case No. 1:14-cv-00748-KAM-RLM in the U.S. District Court for the Eastern District of New York
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